When it comes to social media, the feedback loop is broken because users are not customers

Keywords: Yahoo News , MSN , Default Partners

Facebook, Twitter, Pinterest, Snap‘s Snapchat, Google — at the end of the day, they are not here to serve you and me. They can only survive if they serve their customers (the advertisers) first. The best way to serve those customers is clear: Get users addicted to the screen. Remember: If something is free, you are the product. 

https://www.fool.com/investing/2020/12/10/social-dilemma-why-im-selling-alphabet-facebook

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