The problem is that the pervasiveness of technology and mass marketing is screwing up a lot of people’s expectations for themselves: the inundation of the exceptional makes people feel worse about themselves, makes them feel that they need to be more extreme, more radical, and more self assured to get noticed or even matter

On Kelsey’s recommendation (and also several others’ recommendations over the past few years), I’ve decided to crack open “The Subtle Art of Not Giving a Fuck” (by Mark Manson). I find it odd that this book has lately become so successful — particularly on the heels of Occupy Wall Street. Let me explain by contrasting two quotes taken from a short section of the book near the heading “The Tyranny of Exceptionalism”:

It’s strange that in an age when we are more connected than ever, entitlement seems to be at an alltime high. Something about recent technology seems to allow our insecurities to run amok like never before. The more freedom we’re given to express ourselves, the more we want to be free of having to deal with anyone who may disagree with us or upset us. The more exposed we are to opposing viewpoints, the more we seem to get upset that those other viewpoints exist. The easier and more problem-free our lives become, the more we seem to feel entitled for them to get even better.

vs.

Having the Internet, Google, Facebook, YouTube, and access to five hundred–plus channels of television is amazing. But our attention is limited. There’s no way we can process the tidal waves of information flowing past us constantly. Therefore, the only zeroes and ones that break through and catch our attention are the truly exceptional pieces of information—those in the 99.999th percentile.

I hope the contrast between these two quotes is clear enough — but let me underscore the ridiculous absurdity of the completely opposite arguments, separated by only a few lines of text.

First Mark Manson says we are more connected than ever. Then he follows this by maintaining that only the 0.001% matter. Either we are connected to each other or we are insulated from one another — which one is it?

That largely depends on your level (or perhaps “kind”) of literacy. If you believe in irrational media (based on brand names), you thereby allow such brands to function as gatekeepers, insulating you from the 99.999%. If you believe in rational media (based on natural language) then you will become more connected to other similarly literate people (note that literacy is not an “either / or” switch, but rather a choice to engage with people who use a similar language, a similar dialect, a similar jargon, a similar communication style, a similar manner of speech, a similar mode of expression, understanding, feeling, seeing, believing, and so on).

So-called “social media”, being based on brand names, fall into the irrational media category. The market-leading brands (mainly Google and Facebook) use quite simple algorithms — clearly Google search has one of the most widely respected brand names, and the Google search algorithm is a slightly adapted version of the “Go” “Goto” (see “GoTo is considered to have been an influential pioneer of paid search.” [ https://en.wikipedia.org/wiki/Yahoo!_Search_Marketing#GoTo_and_Overture ]) algorithm , acquired by Google about 20 years ago: higher bidders get higher rankings (Google has primarily adapted this by preventing users from being shocked by information they might find disagreeable, which Google carefully monitors via their meticulous user tracking throughout all the aspects of a user’s life which the company are able to collect data on). In this context, it remains unclear whether Google’s own media properties (which they appear to obscure under the “Alphabet” corporate body) get a “free ride” or at least reduced (and therfore non-competitive) rates.

Students with mental health issues are combatting both a pandemic and their classes at the same time

Keywords: {0}

I chose this topic because I knew I could get a lot of information on this topic as well as a large variety of responses. In addition, I believe I can briefly talk about another topic idea I had (students putting off classes/graduation) which will make the article more interesting to read and add even more relevancy.

https://madisoncollinsphotography.photo.blog/2021/02/15/my-topic

I personally don’t think the hype would be as huge if it weren’t for social media

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Starbucks doesn’t just sell coffee, they sell the brand name. People like well known brands and brand named items. Starbucks definitely became a huge competitor and that’s because they did something and everyone copied, yet they get more publicity with everyone coming up with new drinks and rating them in videos and so on. Social media makes the biggest difference. Like I’ve said before, you either make something new or do the same thing as everyone else but better. I’m not planning on making a business even though I’ve had some intrusive thoughts about it late at night, but I do know that the direction I’m going in my career is going to still include social media to some degree. Almost everything does now. You can’t be a company and not have a website. You can’t sell your products without getting your name out there. I know that I would like to get into designing or printing and either one of those directions will at some point lead to advertising and/or marketing. Which again, you will definitely need to be online for. It may seem repetitive or redundant but the times are changing and a lot of the older generation isn’t keeping up or wanting the change. I’ve noticed that even in the jobs I have had. I’ve been in retail mostly and just the ApplePay or chip readers have surprised them and they don’t want to learn how to use it. Or just being able to solve a quick problem with the touch of a button on their phone but they refuse to do so. Yes, they didn’t grow up with it and it may be confusing but everyone has to be open to new things and learning. That’s how people stay up to date and successful. Just at least knowing what’s going on and the basics helps greatly. I am always open to learning new things and I think that’ll definitely help me with my career choice. That’s what I enjoy most; the always changing and never ending of it all. You never lose interest and there’s always more coming to look forward to. So, yeah I’m not in the job I would like to be but I still see the media all around.

https://nwtcsocialmediamarketing.home.blog/2021/02/04/social-media-marketing-4

Your audience wants to know that you know who they are, you’ve heard their issues, and you can help them

Keywords: Social Media , Marketing , Online Marketing , Personal Branding , Branding

People flock to someone who understands and can help them. When you study influencers or those with exceptional standing in their industry, that is their followers’ impression. He or she offers insight or provides a service that others need and use. If you are not sure if you are doing an excellent job at this, look for a third party to objectively look at your social media and anything else you put out to the public. Sometimes we need another set of eyes on what we do. Getting others’ opinions is not a sign of weakness; it is an example of strength and perseverance as you craft your best possible message to the masses.

https://www.entrepreneur.com/article/353487

Messing around

Wow! Gushing appreciation really feels wonderful. 🙂

Let me back up a bit. Some people don’t have an appreciation of language quite like mine. Most people. Almost all people. Maybe I’m strange.

Quite a few people (2, to be exact, I think) have gotten upset about how this blog has cited their work. Maybe about half of them have mentioned the name of this blog as objectionable.

I wonder how many people understand the way this term is used (colloquially). Even a plain and simple Google search would reveal an inkling of this — but I do not advise paying attention to Google, so whatever, nevermind.

It’s not lewd. It’s a newfangled word for “relationship” (without all of the “love”, “dating”, etc. attachments). It’s actually a quite ironic reversal of what average people might expect as to which term is more involved with heavy-hitting emotional baggage. Most people immediately see those four letters, and jump directly to prohibition.

But that’s all just introductory rambling on my mind.

Words (and the 8-letter string “fuckwith” is so commonly used, that it ought to be considered a word IMHO) make connections (I will spare you the details, but if you really want them, then go ahead and check out the work of super-smart dudes like Ludwig Wittgenstein and Noam Chomsky). When we express our thoughts with words, we make associations between the way we see things (and/or we describe relationships we recognise) in the real world.

The string “fuckwith” is especially ambivalent. Sometimes it means a clearly positive vibe, other times it means something like “fooling around” (or “messing around”), the way a so-called troll might behave. In both cases, it is very nonchalant.

Let me get to the point about why I started writing this post:

I came home and slept the best sleep I’ve had in weeks, filled with delightfully fun dreams

https://legendofvelda.com/2020/07/19/connections

Velda wrote that in part because of my work with words! 😯

When I tell people that words and natural language are actually the most basic information technology there is, they tend to ignore what I just told them. Then within like 5 minutes, they will type a brand name into their computer or smartphone and actually believe whatever the brand name tells them. Brands are not words. Words are trustworthy. Brands are distrustworthy.