Keywords: bcm 111 , film , popculture , popularculture , representation , study , tv
Cultural proximity is the theory that claims people have “…the tendency to prefer media from one’s own culture or the most similar possible culture.” (Straubhaar, 2003, p. 85). This would explain why Australians such as myself engage with Netflix, which streams predominantly Western media. The popularity is explained by how closely our cultures are linked. It makes sense that America has such a large impact on Australia, both our cultures are western and have similar values, and our government tends to follow the decisions of America. Alas, the term ‘Americanisation’ could be used.
https://isabelsbcmblog.wordpress.com/2021/08/06/consuming-popular-culture