Tag: brand names

They have access to the most sophisticated technology the world has ever seen and they bully you with it

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If you want to learn how to be happy with “enough”, advertising is one of many obstacles to overcome on your journey. It’s like having a voice in the back of your head you’re not in control of. You may have “needs” that are not needs at all. How do you know that the desire for whatever consumer purchase you have in mind came from you and not from the mind of some advertising executive in NY? How many car commercials did you sit through during the last football game you watched? Human psychology (yes, yours too) is unfortunately easily manipulated. If it didn’t work, they wouldn’t do it.

https://fire-dad.com/2021/07/29/dont-let-yourself-be-advertised-to

For five years publishers, agents and authors were duped into sending digital copies of new books into the ether

Keywords: opinion

It is a good story and maybe we’re fascinated by instances of literary fraud precisely because publishing is still widely regarded as a business grounded in trust, relationships and old-fashioned courtesy. I’m thinking of Can You Ever Forgive Me? or the curious case of author AJ Finn, the pen name of former editor Dan Mallory, who allegedly spent years creating a fictitious biography for himself within the publishing world. The idea of someone abusing that assumption of decency for their own advantage seems more shocking in this context than it might in, say, the world of finance or arms dealing.

https://www.theguardian.com/commentisfree/2022/jan/09/filippo-bernardini-book-thief-steal-for-money-revenge-love-of-reading

I personally don’t think the hype would be as huge if it weren’t for social media

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Starbucks doesn’t just sell coffee, they sell the brand name. People like well known brands and brand named items. Starbucks definitely became a huge competitor and that’s because they did something and everyone copied, yet they get more publicity with everyone coming up with new drinks and rating them in videos and so on. Social media makes the biggest difference. Like I’ve said before, you either make something new or do the same thing as everyone else but better. I’m not planning on making a business even though I’ve had some intrusive thoughts about it late at night, but I do know that the direction I’m going in my career is going to still include social media to some degree. Almost everything does now. You can’t be a company and not have a website. You can’t sell your products without getting your name out there. I know that I would like to get into designing or printing and either one of those directions will at some point lead to advertising and/or marketing. Which again, you will definitely need to be online for. It may seem repetitive or redundant but the times are changing and a lot of the older generation isn’t keeping up or wanting the change. I’ve noticed that even in the jobs I have had. I’ve been in retail mostly and just the ApplePay or chip readers have surprised them and they don’t want to learn how to use it. Or just being able to solve a quick problem with the touch of a button on their phone but they refuse to do so. Yes, they didn’t grow up with it and it may be confusing but everyone has to be open to new things and learning. That’s how people stay up to date and successful. Just at least knowing what’s going on and the basics helps greatly. I am always open to learning new things and I think that’ll definitely help me with my career choice. That’s what I enjoy most; the always changing and never ending of it all. You never lose interest and there’s always more coming to look forward to. So, yeah I’m not in the job I would like to be but I still see the media all around.

https://nwtcsocialmediamarketing.home.blog/2021/02/04/social-media-marketing-4