The problem is that the pervasiveness of technology and mass marketing is screwing up a lot of people’s expectations for themselves: the inundation of the exceptional makes people feel worse about themselves, makes them feel that they need to be more extreme, more radical, and more self assured to get noticed or even matter

On Kelsey’s recommendation (and also several others’ recommendations over the past few years), I’ve decided to crack open “The Subtle Art of Not Giving a Fuck” (by Mark Manson). I find it odd that this book has lately become so successful — particularly on the heels of Occupy Wall Street. Let me explain by contrasting two quotes taken from a short section of the book near the heading “The Tyranny of Exceptionalism”:

It’s strange that in an age when we are more connected than ever, entitlement seems to be at an alltime high. Something about recent technology seems to allow our insecurities to run amok like never before. The more freedom we’re given to express ourselves, the more we want to be free of having to deal with anyone who may disagree with us or upset us. The more exposed we are to opposing viewpoints, the more we seem to get upset that those other viewpoints exist. The easier and more problem-free our lives become, the more we seem to feel entitled for them to get even better.

vs.

Having the Internet, Google, Facebook, YouTube, and access to five hundred–plus channels of television is amazing. But our attention is limited. There’s no way we can process the tidal waves of information flowing past us constantly. Therefore, the only zeroes and ones that break through and catch our attention are the truly exceptional pieces of information—those in the 99.999th percentile.

I hope the contrast between these two quotes is clear enough — but let me underscore the ridiculous absurdity of the completely opposite arguments, separated by only a few lines of text.

First Mark Manson says we are more connected than ever. Then he follows this by maintaining that only the 0.001% matter. Either we are connected to each other or we are insulated from one another — which one is it?

That largely depends on your level (or perhaps “kind”) of literacy. If you believe in irrational media (based on brand names), you thereby allow such brands to function as gatekeepers, insulating you from the 99.999%. If you believe in rational media (based on natural language) then you will become more connected to other similarly literate people (note that literacy is not an “either / or” switch, but rather a choice to engage with people who use a similar language, a similar dialect, a similar jargon, a similar communication style, a similar manner of speech, a similar mode of expression, understanding, feeling, seeing, believing, and so on).

So-called “social media”, being based on brand names, fall into the irrational media category. The market-leading brands (mainly Google and Facebook) use quite simple algorithms — clearly Google search has one of the most widely respected brand names, and the Google search algorithm is a slightly adapted version of the “Go” “Goto” (see “GoTo is considered to have been an influential pioneer of paid search.” [ https://en.wikipedia.org/wiki/Yahoo!_Search_Marketing#GoTo_and_Overture ]) algorithm , acquired by Google about 20 years ago: higher bidders get higher rankings (Google has primarily adapted this by preventing users from being shocked by information they might find disagreeable, which Google carefully monitors via their meticulous user tracking throughout all the aspects of a user’s life which the company are able to collect data on). In this context, it remains unclear whether Google’s own media properties (which they appear to obscure under the “Alphabet” corporate body) get a “free ride” or at least reduced (and therfore non-competitive) rates.

As a young person very connected and reliant on the internet, I’ve kind of made peace with the fact that my data is taken and out there

Keywords: general , alexa , amazon , companies , data , facebook , google , info , internet , marketing , privacy , trust , webcam

There’s the argument that since we’re using Facebook and Gmail and stuff like that for free, our data is allowed to be collected (and used for marketing) as a trade-off, and while I guess that makes sense, it’s still kind of gross. Especially because that privacy doesn’t kick in once you do pay for an upgraded account or something. And with more and more companies just monopolizing everything like Amazon does for example, I think some have way too much info. If they get hacked, you could be screwed.

https://coolbeans4.wordpress.com/2021/04/20/online-privacy-to-care-or-not-to-care

I personally don’t think the hype would be as huge if it weren’t for social media

Keywords: {0}

Starbucks doesn’t just sell coffee, they sell the brand name. People like well known brands and brand named items. Starbucks definitely became a huge competitor and that’s because they did something and everyone copied, yet they get more publicity with everyone coming up with new drinks and rating them in videos and so on. Social media makes the biggest difference. Like I’ve said before, you either make something new or do the same thing as everyone else but better. I’m not planning on making a business even though I’ve had some intrusive thoughts about it late at night, but I do know that the direction I’m going in my career is going to still include social media to some degree. Almost everything does now. You can’t be a company and not have a website. You can’t sell your products without getting your name out there. I know that I would like to get into designing or printing and either one of those directions will at some point lead to advertising and/or marketing. Which again, you will definitely need to be online for. It may seem repetitive or redundant but the times are changing and a lot of the older generation isn’t keeping up or wanting the change. I’ve noticed that even in the jobs I have had. I’ve been in retail mostly and just the ApplePay or chip readers have surprised them and they don’t want to learn how to use it. Or just being able to solve a quick problem with the touch of a button on their phone but they refuse to do so. Yes, they didn’t grow up with it and it may be confusing but everyone has to be open to new things and learning. That’s how people stay up to date and successful. Just at least knowing what’s going on and the basics helps greatly. I am always open to learning new things and I think that’ll definitely help me with my career choice. That’s what I enjoy most; the always changing and never ending of it all. You never lose interest and there’s always more coming to look forward to. So, yeah I’m not in the job I would like to be but I still see the media all around.

https://nwtcsocialmediamarketing.home.blog/2021/02/04/social-media-marketing-4