The Consumer Audience is Obsolete

Today, you have no audience — today, when you write to express your ideas, you do so within a wide variety of logical systems.

There are no news consumers sitting in laid-back postures, there are no fans leaning in to your news narratives. Your story is moot.

Well, speaking of conservative candidates, I just drone on and on and on and on, never letting anyone else get a word in edgewise, until I start foaming at the mouth and fall over backwards…

Monty Python’s Flying Circus – The Naked Ant [S01E12] — e.g. https://www.youtube.com/watch?v=JTLeBybJhSo&t=449s

The passive consumer audience is brain-dead.

Active production of meaning is now a matter of interacting with natural languages (cf. wants.blog ). It is participatory, it is emergent, it is generative, creative, and does not merely follow a narrative prescription. It evolves from day to day, context to context, and it is connected. It does not need no education, Google — no central authority, no golden algorithm to solve each and every problem. It is decentralized, distributed, networking.

Zita is engaged in helping to build this world — why not participate, too?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s